DJ Sullivan is HSG Advisors’ Chief Growth and Delivery Officer and Managing Director of Data Analytics. He drives the strategy behind HSG’s growth as a data analytics and advisory firm while guiding his team in delivering industry-leading Claims Data Analytics (CDA) services across multiple frameworks. DJ pioneered the development of HSG Dashboard, an interactive data and information delivery system for clients. HSG Dashboard aggregates proprietary all-payer claims data, third-party data, and health system data into an intuitive and nimble decision-making tool that informs organization-specific, market-specific, and service-specific data for its clients. He and his team partner with healthcare leaders to interpret and operationalize the information with HSG’s consulting and advisory services. DJ’s team’s focus is simplifying data sets so they are actionable and guide healthcare executives’ decisions in outpatient and ambulatory growth, physician recruitment and success planning, service line development, and competitive dynamics.
DJ has spent his entire career in healthcare. Prior to HSG, he worked in acute and post-acute healthcare settings and developed client relationships with academic, state, and critical-access hospitals nationwide. DJ holds a Bachelor of Science in pre-medicine from Brigham Young University, and two master’s degrees: a Master of Business Administration and a Master of Healthcare Administration, both from the University of Utah. DJ is an in-demand speaker who regularly presents at industry and association conferences. He is an active member of the Society for Health Care Strategy & Market Development and Medical Group Management Association and works closely with state hospital associations in multiple states. In 2023, DJ was honored for his leadership by Becker’s Hospital Review as one of its “Emerging leaders: 37 healthcare company leaders under 40.”
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Education
Professional Associations
Thought Leadership
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Best Practices in Patient Attraction and Retention Strategies
HSG white paper in partnership with Texas Healthcare Trustees
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Case Study: Creating an Ambulatory and Physician Office Market Development Strategy | HSG Advisors
HSG Advisors, the Kentucky Hospital Association, and King’s Daughters Health Present an Educational Session at the SHSMD Connections Conference
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Optimizing Patient Attraction and Retention Strategies
Case study: Southeast Hospital Increases Contribution Margin $10M+ by Optimizing Patient Attraction and Retention Strategies
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Market Watch News – HSG Advisors, the Kentucky Hospital Association, and King’s Daughters Health to Present
Educational Session at the SHSMD Connections Conference: Case Study on Creating an Ambulatory and Physician Office Market Development Strategy
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Service Line Growth and Patient Leakage Reduction
Case study: Van Wert Health grows service lines, reduces patient leakage and continues to uncover incremental growth
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Building Support for a Health System Strategy
Learn how HSG helped a two-hospital health system implement plans that kept the financial performance running ahead of forecast.
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Shared Vision: Roadmap
Creating a shared vision in concert with key leaders and other staff promotes greater ownership of the vision and a greater opportunity for success
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How to Measure and Improve Your Patient Attraction and Retention Growth Strategies: Part 2 (SHSMD Educational Session)
HSG and Baptist Health in Jacksonville, FL present on how they have developed KPIs to support their Patient Attraction and Retention Growth Strategies.
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