brand/identity

Most of our clients learned to manage a hospital. Today, many of those clients believe their long-term success will center on how their employed physician group evolves. The viability of a health system or hospital is increasingly dependent on the group’s ability to attract the needed talent, respond to the imperatives to better manage care, […]

If you’ve ever moved to a new town, changed jobs, or had your employer change the company health plan, you’ve probably had to search for a new doctor. More than likely, your search involved word-of-mouth, a health plan directory or a gazillion internet hits. Because most community hospitals and health systems don’t typically promote their […]