Overview
Confidently Enter New Markets and Services with Data-Driven Precision
Expanding into new markets or launching new service lines is a high-stakes endeavor. Shifting patient demographics, evolving care models, and competitive pressures make it difficult to know where—and how—to invest for maximum impact. Without clear visibility, organizations risk misallocating resources, missing growth opportunities, and falling behind.
HSG’s New Market and Service Entry Strategy delivers clarity and confidence. Leveraging Outpatient Market Share, Patient Flow, and Provider Supply & Demand analytics, we help you identify the most promising opportunities, prioritize growth initiatives, and build strategies for sustainable success. Every insight is visualized, published, and continuously monitored in the HSG Dashboard, ensuring transparency and measurable results.
How We Work
The Challenge: Identifying Where and How to Grow
Without adequate data, understanding your markets’ growth needs can feel impossible and lead to challenges like:
- Difficulty assessing market share, patient utilization, and competitive positioning in new geographies or service lines.
- Limited integration of market data, provider supply, and patient flow analytics, which can obscure true demand and growth potential.
- Insufficient frameworks for prioritizing new market and service line opportunities based on financial performance, mission alignment, and organizational readiness.
- Fragmented or outdated strategies that fail to adapt to changing market conditions or capitalize on emerging opportunities.
- Lack of actionable, organization-wide plans that align stakeholder priorities and support strategic objectives across inpatient, outpatient, and ambulatory settings.
HSG’s approach to new market and service line evaluation empowers hospitals and health systems to make informed, data-driven decisions about expansion and innovation. Leveraging HSG Dashboard, organizations can visualize, publish, and continuously monitor key analytics—including Outpatient Market Share, Patient Flow, and Provider Supply and Demand—to assess market potential, identify service gaps, and prioritize growth opportunities. All findings and strategic recommendations are delivered in interactive reports, supporting ongoing performance management and demonstrating the impact of market and service line initiatives.
Strategic Benefits and Deliverables
- Comprehensive market and service line evaluation: Assess market share, patient flow, and provider supply and demand in target geographies and service lines, with results visualized for ongoing review in HSG Dashboard.
- Opportunity identification and prioritization: Integrate market intelligence and patient utilization data to uncover and prioritize the most promising new market and service line opportunities.
- Strategic growth planning: Build actionable strategies for new market entry and service line development that align with system goals and market dynamics, with ongoing access to visualized data and analytics.
- Data-driven decision support: Leverage integrated analytics and interactive reporting to inform leadership decisions, monitor progress, and adapt strategies to changing market conditions.
- Ongoing measurement and reporting: Maintain access to performance data and strategic outcomes in HSG Dashboard for continuous monitoring, impact assessment, and future planning cycles.
By uniting timely, integrated data with hands-on consulting, strategic advisory expertise, and interactive reporting, HSG enables hospitals and health systems to evaluate new markets and service lines with confidence, prioritize growth opportunities, and build strategies for sustained success.
Related Resources
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Leadership Lens Podcast with Tiller-Hewitt
David Miller Shares Insights on Building Physician Groups that are Strategic Assets to the Health System
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Shared Vision: Roadmap
Creating a shared vision in concert with key leaders and other staff promotes greater ownership of the vision and a greater opportunity for success
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How to Measure and Improve Your Patient Attraction and Retention Growth Strategies: Part 2 (SHSMD Educational Session)
HSG and Baptist Health in Jacksonville, FL present on how they have developed KPIs to support their Patient Attraction and Retention Growth Strategies.
