Patient Attraction and Retention.pdf Patient Attraction and Retention
Download a PDF Version of the Presentation Slides to Share With Your Team

How to Measure and Improve Your Patient Attraction and Retention Growth Strategies – Part 1 (Best Practices for Data Utilization and Measurement)

Be sure to also join for Part II of the education series as we will hear from members of the team at Baptist Health Jacksonville on how they are successfully developing a data-driven growth strategy.

SHSMD Educational Sesssion Part II with Baptist Health Jacksonville

HSG was fortunate to present a Society for Health Care Strategy & Market Development (SHSMD) Educational Session in March 2022 with Huron (Perception Health) to a very engaged audience. Three polls were taken for those attending the March session resulting in some valuable insights on how health systems are currently utilizing data to develop key performance indicators to measure growth strategy execution.

March 2022 Webinar Abstract

Growing strategic market share through attraction and retention of new patients has never been more critical. Patient access points multiply by the day – while competition and capacity constraints intensify, which means healthcare organizations must re-imagine how they develop and execute their growth strategies.

This educational session is the first in a two-part series and will cover best practices in data availability, measurement, key performing indicator development, and ongoing management required to develop a comprehensive patient growth strategy.

Main Attendee Learning Outcomes Included:

  • Attendees will review data available to support growth strategy development and how to determine which analytics are going to provide the most benefit to strategy development.
  • Attendees will understand how to develop key performance indicators using multiple data sources to engage key stakeholders on overall growth objectives.
  • Attendees will review examples of utilizing data in multiple facets such as disease prediction modeling and provider alignment initiatives to help move the needle, related to overall key performance indicators.
  • Attendees will review best practices in data reporting and ongoing management to best support strategic growth targets and initiatives.


Case Study: Delivery Outpatient Market Share to 120+ Statewide Hospitals

Becker’s Hospital Review: Patient Share of Care – The Revenue-Based Metric Every Health System Needs

D.J. Sullivan

Chief Strategy Officer and Managing Director of Claims Data Analytics