Healthcare Metrics to Drive Strategic Service Line Growth
Maximizing a service line’s penetration of the overall market requires a holistic approach to understanding market, competitor, patient, and provider dynamics to shape effective strategy. Learn how to measure and interpret key data analytics such as patient utilization of the care continuum, competitor market positioning, provider alignment, inpatient and outpatient (HOPD, ASC, imaging, other ancillary services) market share and physician practice dynamics in this insightful presentation by HSG Advisors. Learn more about the discussed service line here: claims-data analytics.
Learning objectives for presentation on healthcare metrics to drive strategic service line growth
- Outline key data metrics and information that should be reviewed prior to support service line development.
- Recognize how market-level insights can help determine service line growth opportunities in their market(s).
- Review health system use-cases on utilization of data analytics in service line growth.
Presented in partnership with SHSMD educational webinars and also at the KHA Annual Convention.
About SHSMD
Serving approximately 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the strategy professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning, and business development.
As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care’s rapidly evolving landscape while expanding its members’ knowledge and network to create value for the organizations and communities they serve.
SHSMD supports diversity and inclusion in its membership. Diversity is multi-dimensional and appreciating our individual differences is essential to meeting the needs of the communities we serve.
