Bridging the Gap — Analytics-Driven Patient Access and Workforce Development Strategies
Health care organizations are navigating a dual challenge: rising patient demand for timely access to care, and persistent provider workforce constraints. This webinar reveals how leading health systems are using analytics and process optimization to meet both challenges head-on—with agility, precision, and measurable impact.
Explore how data-driven redesigns of scheduling workflows and patient intake are reducing bottlenecks and improving access. Learn how predictive analytics are transforming workforce planning by identifying burnout risks, forecasting staffing needs, and aligning recruitment with strategic growth. See real-world examples of continuous improvement methodologies that drive operational excellence and enhance provider engagement. Whether you’re expanding service lines, leading market growth initiatives, or refining core operations, this session offers actionable frameworks to close gaps in care delivery and workforce sustainability.
Learning Objective:
- Identify key analytics tools and process strategies that improve patient access and reduce scheduling inefficiencies.
- Apply workforce planning models that forecast staffing needs and mitigate burnout using real-time data.
- Evaluate continuous improvement approaches that drive measurable gains in operational efficiency and provider engagement.
Created in partnership with SHSMD.
About SHSMD
Serving approximately 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the strategy professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning, and business development.
As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care’s rapidly evolving landscape while expanding its members’ knowledge and network to create value for the organizations and communities they serve.
SHSMD supports diversity and inclusion in its membership. Diversity is multi-dimensional and appreciating our individual differences is essential to meeting the needs of the communities we serve.
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Ready to dive deeper into your data? Reach out to Dr. McWilliams at [email protected] to discuss and see if this solution could be a good fit for you.

