LOUISVILLE, KY — March 2026 — HSG Advisors, a national healthcare analytics and consulting firm, today announced the appointment of Shawn Rossi, DHA, FACHE, as Director of Strategic Partnerships. In this newly created role, Rossi will lead HSG’s efforts to expand and strengthen its relationships with state, rural, and specialty hospital associations and other professional organizations across the country.
The appointment reflects HSG’s growing investment in the hospital association community, where the firm has established affinity partnerships with organizations including the Kentucky Hospital Association (KHA), Indiana Hospital Association (IHA), and Ohio Hospital Association (OHA). Through these partnerships, HSG provides member hospitals with claims-enhanced market and provider intelligence — giving hospital and health system executives clear visibility into market dynamics, outpatient growth opportunities, and provider performance without enterprise-level pricing.
“Hospital associations are one of the most important channels we have for getting the right data and insights into the hands of health system leaders who need them most,” said Travis Ansel, CEO and Managing Director of Strategy at HSG Advisors. “Shawn spent 25 years building and leading member engagement and communications at the Mississippi Hospital Association — she understands the association world from the inside. That depth of experience is exactly what we need as we expand into new states and deepen what we offer to existing partners.”
Rossi joins HSG following a 25-year tenure at the Mississippi Hospital Association, where she served most recently as Vice President of Communication & Member Engagement. In that role, she led enterprise-wide communications strategy, member engagement initiatives, and education programs including MHA’s Emerging Leader Program and Executive Orientation for new C-suite leaders. She also serves as Assistant Professor at the University of Mississippi Medical Center. A Fellow of the American College of Healthcare Executives (FACHE), Rossi holds a Doctor of Health Administration from UMMC and is a recognized voice on rural health, age-friendly health systems, and the development of the next generation of healthcare leaders.
At HSG, Rossi’s focus will center on building and deepening association relationships that connect member hospitals with the analytics, strategy, and advisory capabilities they need to grow — including outpatient market share intelligence, physician network performance, and provider alignment strategy. Her work will directly support HSG’s mission to expand access to claims-based market intelligence for health systems that have historically been underserved by enterprise-tier analytics vendors.
“Hospitals — especially rural and community hospitals — are anchors for the communities they serve,” said Rossi. “What drew me to HSG is that they’ve built tools and expertise specifically designed to help those organizations compete and grow with data that was previously out of reach. I’m excited to help more associations and their member hospitals access that kind of insight.”
About HSG Advisors
HSG Advisors is a Louisville, KY-based healthcare analytics and consulting firm serving community and regional health systems nationwide. HSG combines claims-based market intelligence with hands-on advisory expertise to help health system leaders understand their markets, optimize physician networks, and drive sustainable outpatient growth. For more information, visit hsgadvisors.com.
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HSG Advisors
Louisville, KY
hsgadvisors.com
